Code No: 16932

Price: $89.95

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Author: Butterfield, Leslie

Published: 2005

Binding: Hardcover

No. Pages: 272

Dimensions: 28 x 24

Illustrations: Colour and period black & white photographs

Description: Mercedes-Benz is a brand that has been around since 1926, when the Daimler and Benz companies merged, also merging their brands, Mercedes and Benz. This book traces the history of the brands and what they meant to the buyers of the day. Image is everything in marketing, and the Mercedes-Benz brand has not always carried the image needed to sell cars at the required rate. The variations in image, the effect that the variations had on the company and what was done to restore and maintain the prestige of the brand is the subject of this excellent book. It is a must read for serious students of automotive history and marketing.