Special - The Untold Story of Australia`s Holden
Code No: 20656
Price: $35.00
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Availability: Stock Line
Author: Wright, John M
Published: 2008
Binding: Softcover
No. Pages: 224
Dimensions: 18 x 23
Description:
Publisher`s Notes:
A book for all motoring tragics, this is a fascinating history of an iconic car - the FJ Holden - and the story of the extraordinary success of General Motors Holden.
The FJ Holden. It`s an unmistakable, much loved and unique symbol of Australia - right up there with the pavlova, Don Bradman`s baggy green, or Christmas on the beach.
But how did it get this way? Exactly how did an American car company so accurately grasp Australia`s automotive pulse to create a car which is now an Australian motoring icon?
Right from the beginning, Holden understood the importance of brand, the need to create a car for every purse and purpose`. The advent of the FJ Holden, seen as Australia`s Own Car`, revolutionised Australian automobility. Australians clamoured for the Holden not just because it was a (relatively) affordable car but because it was seen as symbolic of the new post-war era of increasing prosperity. Holden now enjoys a unique, iconic status in the automotive culture of Australia.
In this fascinating book - part social history, part corporate history, part biography of a car - Wright tracks the elements that made General Motors Holden such a successful company, from its beginnings in the 1920s and the boom in car ownership in the 1950s right through to the present day, when a Holden car - an artistic re-invention of the much-loved 1953 FJ Holden - was the star car at the 2005 Australian International Motor Show. This is a must-read story of opportunity, inspiration, and business genius for all motoring enthusiasts, Holden fans and car buffs.
Publisher`s Notes:
A book for all motoring tragics, this is a fascinating history of an iconic car - the FJ Holden - and the story of the extraordinary success of General Motors Holden.
The FJ Holden. It`s an unmistakable, much loved and unique symbol of Australia - right up there with the pavlova, Don Bradman`s baggy green, or Christmas on the beach.
But how did it get this way? Exactly how did an American car company so accurately grasp Australia`s automotive pulse to create a car which is now an Australian motoring icon?
Right from the beginning, Holden understood the importance of brand, the need to create a car for every purse and purpose`. The advent of the FJ Holden, seen as Australia`s Own Car`, revolutionised Australian automobility. Australians clamoured for the Holden not just because it was a (relatively) affordable car but because it was seen as symbolic of the new post-war era of increasing prosperity. Holden now enjoys a unique, iconic status in the automotive culture of Australia.
In this fascinating book - part social history, part corporate history, part biography of a car - Wright tracks the elements that made General Motors Holden such a successful company, from its beginnings in the 1920s and the boom in car ownership in the 1950s right through to the present day, when a Holden car - an artistic re-invention of the much-loved 1953 FJ Holden - was the star car at the 2005 Australian International Motor Show. This is a must-read story of opportunity, inspiration, and business genius for all motoring enthusiasts, Holden fans and car buffs.
