Code No: 18066

Price: $74.95

Currency Converter (Ex. Australian GST)

Availability: Available to Special Order

Author: Temple, David W

Published: 2006

Binding: Hardcover

No. Pages: 192

Dimensions: 26 x 26

Illustrations: Many colour photographs of amazing machines and great displays

Description: In the postwar exuberance of 1949 America, General Motors mounted its first Motorama, an all-out extravaganza that turned the marketing of new cars and designs into a cultural event of national proportions. GM`s Motorama brings this short-lived but unforgettable tradition back to life with words and period photographs that revisit the posh venues, such as the Waldorf Astoria in 1955, where celebrities in Broadway-style shows, phalanxes of glamorous models, and a singing group called the Motorhythms introduced the public to "dream cars" destined to become legends-from the 1951 LeSabre and the turbine-powered Firebirds to the Cadillac Cyclone and Corvette prototype. The book recreates the drama of the eight Motoramas staged between 1949 and 1961, focusing on the cars that took center stage and came to define an era of auto styling.

This is not a stock line, but we will be very happy to order it in. The price and availability were correct when last checked, but may have changed since. For more information, please click here.